Hackers can even compromise sites that follow Google’s Search Essentials. Thin content is more likely to get hit by Google’s helpful content algorithm. While some may consider thin web pages spam, they do not meet Google’s definition of spam. Spam updates help to identify phishing scams and other fake sites that try to rank in search results by posing as relevant pages. Google clearly defines what it considers spam, which involves tricking users into providing personal information or installing malware on their computers. However, the exact details of these updates are rarely publicized, except when it targets specific types of spam, such as the link spam update of August 2021. To ensure the quality of its search engine results, Google routinely releases spam updates. (Quite obvious because it took 11 months of preparation for Google to launch it. According to Google, the October 2022 spam update will take quite some time to completely roll out. Google has confirmed that an algorithm update targeted to fight spam is rolling out to search results worldwide and in all languages.
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